Currently, Fellow of London Business School;
Formerly, Gresham Professor of Commerce at the City University.
Educated at University College, Oxford (MA),
The Wharton School at the University of Pennsylvania (MBA), and London Business School (PhD).
In the 60s, after Wharton, I worked in advertising for David Ogilvy in New York, as a copywriter and an account director;
In the 70’s, I was the first doctoral student at London Business School (my thesis was on the mathematical modelling of brand choice behaviour) and then emigrated to France to set up a construction company in the Dordogne restoring houses and chateaux, and employing 55 craftsmen;
In the 80s, I taught MBA and PhD students at London Business School, worked part-time for J Walter Thompson as a member of their R&D group, and set up The Planners Collaborative, a strategic consultancy;
In the 90s, I specialised in designing, directing and teaching senior-level, enterprise-wide transformational programmes for many companies, including one third of the FTSE 100; my special areas of interest are business creativity, strategic innovation, and leadership skills;
Over the last 4 years, I have worked with Professors Gary Hamel and Julian Birkinshaw to set up The Management Lab (MLab) at London Business School with the aim of experimenting, in partnership with chosen clients, with radically different ways of managing talent and organising work.
I am married to Gohar, a fashion designer and artist; we have 6 children; and we live in Highgate and Provence.
My interests are philosophy, the arts, current developments in science, and Tottenham Hotspur.
Dr. Goddard’s latest book is Uncommon Sense, Common Nonsense: Why Some Organisations Consistently Outperform Others